For several years now, management within companies has been increasingly linked to the Big Data performance management phenomenon. This new trend is defined as a "massive set of data" that cannot be analysed by conventional database management tools. It has thus emerged as a result of a number of advances in systems for storing and analysing digitised information.Today, many organizations have taken the step of moving towards an approach that allows for the analysis of voluminous data, and the impact is not insignificant .Interesting for a significant number of French companies, this concept is however not well understood by some entities which are reticent on several aspects: organizational transformation, strategy and training. That said, a well-orchestrated Big Data strategy has a number of advantages and challenges.
The importance and impact of data analysis
A "Data Driven" performance
This has had a significant impact on the financial performance of the organization. Indeed, thanks to this new approach, "Allociné" can market offers to film distributors allowing them to assess a certain commercial opportunity of a film by country, region or department in order to provide and manage the number of copies of works.